Posts Tagged ‘adobe’

Comments Off on Premiere Pro and H.265 / HEVC
H.265 HEVC in Adobe Premiere Pro

H.265 HEVC encoding option in Adobe Premiere Pro

With Adobe’s latest release of Premiere Pro they quietly added the ability to encode your videos in the promising H.265 format, also known as HEVC. While the Interwebs pretty much runs on H.264, as 4K and 5K video is becoming more prevalent a more efficient codec is needed. HEVC touts to be able to encode video at twice the efficiency than H.264 and get equivalent visual quality. Is it true? Initial tests look very promising. What’s your experience with H.265? How long until all platforms support this codec?

Is The Beta Mindset Killing Business?

Comments Off on Is The Beta Mindset Killing Business?

Beta is fine. I love stuff that’s almost done but may still have some minor kinks to work out, as long as I get to test drive it free and can be sure us beta testers can provide feedback that actually gets acted upon. Windows 7’s beta was pretty fab.

This Beta Mindset has become an ugly trend

It’s one thing for Mozilla to release a free Firefox beta to play around with. But releasing some half baked crap that *should* be called beta but instead selling it at full price to the masses while pretending everything is a-ok, is just bad business. Beta used to be for the nerds, the ones that are cool with messing around with stuff that’s not ready. But now it seems everything is released in beta. But whether you actually call it beta or not doesn’t matter though.Things need to work, or it’s in beta.

This goes for electronics, phones, operating systems, software, web sites, content...Everything.

Often times “beta” really just means half-assed.

When a electronics manufacturer, or software firm, or a services firm, or a web site hypes and sells something they damn well know is not ready for prime time, that’s a form of the Beta Mindset.

Apple does well in part because it does not have a Beta Mindset. When they release hardware or software, it works. If there’s a limitation (Flash, anyone?), Apple doesn’t hide that fact. When you buy an Apple product you normally know very well what you’re getting in to.

And this coming from someone who isn’t exactly an Apple fanboy. But considering the utter junk many firms are pushing out these days, I’m starting to become one.


Comments Off on The Perfect Editing Workstation – Surprise!

One question I get a lot is “what’s the perfect workstation for video editing?”. This usually results in about two hours of me blabbing on how it “all depends”, and terms like RAID, clock speed, and GPU acceleration get thrown around. In the end there really isn’t a “perfect” workstation, but there are a lot of things one can look out for to get optimal performance. It really does depend on a lot of factors, like what type of formats you’ll be editing mostly, which NLE you use, and so on. But today I’d like to talk about just one specific workflow – for those using Adobe CS5.

This is quite a different thing from all the other NLEs because of one single factor: Mercury Playback Engine.

Until recently I wasn’t truly aware of  how much of a difference MPE makes. Sure, when I first installed CS5 on my workstations last year (on the day CS5 came out. I couldn’t wait to try out this mysterious Mercury-thing…) I was beyond impressed. Multiple compressed video streams plus color correction plus footage resizing plus stacks of effects, and the whole thing still plays in real time and at full resolution, where with CS4 the same project – on the same machine – would have been a nightmare to edit that involved proxy files or at the very least a lot of  very jerky playback, freezes, and a lot of crashing and cursing.

But there is always the feeling that things could go even faster and smoother by upgrading the chip or the drive arrays, or…


The Future of Web Video – WebM


Fellow video professionals, the web has a new standard for videos. Learn about it because it’ll become a major player in your life. The standard is called WebM.

This may come as a positive surprise to those who have been watching the Apple-Adobe-Flash feud closely.

If you recall, one of the issues with videos on the web is that there really is no single format standard. Flash is about as close to a standard as can be, but with the Apple-gadget eco system refusing to work with it, a big chunk of the web is just not available to iPod/iPhone/iPad owners. H.264 is what Apple and cohorts want to replace Flash with on HTML5 based sites, except there are some major problems with that.

Now imagine a video standard that can be played on HTML5 web sites, but will also work through Flash if so desired, and will be supported by Firefox, Opera, and Chrome almost immediately, with the other browser guys presumably to follow shortly as well. Now imagine this format to look about as good as H.264 video, except it’s free and there are no licensing issues to deal with. Ever.

That’s WebM.

WebM will utilize the VP8 codec, which is a codec developed by the company On2. On2 created the ubiquitous VP6 codec (used a lot in videos encoded to Flash) and was bought by Google a while ago. Now Google has announced it will release this codec for free. That by itself is great news but the juicy part is this:

VP8 (video) will be combined with the Vorbis audio codec and the Matroska container format to create this new web standard, WebM. You’ll notice that all these codecs are free. If you worked with these codecs you’ll also notice that the quality is excellent.

Google also announced that it will begin converting all YouTube videos to this new WebM format going forward. Brightcove is about to do the same. So the largest video site on the planet is moving ahead with this codec. WebM is backed by Google, Mozilla, and a growing number of other big guys. Yes, WebM will be the new web standard.

With Steve Jobs of Apple and Flash maker Adobe becoming increasingly vocal about their shit I keep seeing a lot of wrong information being thrown around in regards to HTML5, videos, and Flash. Couple of things you should know…

What You Need To Know about HTML5 and Video

Some people seem to think that HTML5 by itself can play video but that’s not the case. HTML5 does not have some magic little super codec embedded. It merely uses the <video> element, which in turn then points to one or multiple versions of a video. H.264 is just one format one can choose to publish that video in. But this is not mandatory.

So What Does HTML5 Do For Video Then?
The thinking is that HTML5 figures out what codecs your computer can play. It then goes through the list of available versions of the video in question and plays the first one your computer is able to play. Smooth.
Except it’s not because it might still require multiple versions of the video. Why? Because if your browser doesn’t have the right codec and the video isn’t offered in a format for which your browser does have the codec then HTML5 won’t help here.
The problem then with H.264 is that…it’s not free. The MPEG LA licensing group has a fee structure that publishers as well as creators of encoders/decoders are supposed to pay, but for some reason this isn’t ever discussed. Probably because some publishers are exempt from having to pay the fee until 2015 (was 2010, got extended), so folks think everyone’s exempt. Not so.
So really what needs to happen is that ONE video codec/platform becomes the mandatory standard everyone encodes to if/when they begin publishing via HTML5. IF that codec is H.264 then there’ll be the question of licensing fees. If Apple has its way, H.264 will indeed become the standard. I doubt they’ll pay everyone’s licensing fees though…
HTML5 is not the magic pill certain people want you to think it is. Don’t get me wrong – HTML5 is great and will be the future standard. But it is important everyone gets on the same page with this thing or it’ll just be another standards-nightmare.
Another problem is the fact that HTML5 is just not ready yet. Internet Explorer (unfortunately still the most widely used browser) doesn’t support it yet. I’m sure it will “in the future” but not right now. Apple’s argument is that HTML5 and H.264 is the future and that’s probably true. But you’re buying the iPad/iPod/iPhone NOW and not in the future.
Flash Ain’t Just for Videos
But let’s say all that’s squared away. We still have only solved the video problem. But Flash doesn’t just do video. Yes, Flash is behind a lot of those annoying ads, but also animations, games, and a bunch more. You may not realize it but a lot of stuff you see and do is based on Flash at this time.
You can not expect web developers to re-create all this stuff in other, open formats now just because Apple wants it that way.

Personally, I understand where Jobs is coming from, and I’d love strict standards for video. Makes my job easier. But I also know that HTML5 and that elusive one-codec-for-video standard is far from realistic right now. I think for right now, a device does need to support Flash in order to get the full web experience. Everything else is just watered down at this point, and I’m not paying for watered down web. I’m liking what Android is doing for the smartphone market.

Your thoughts?

Adobe CS5 to launch April, will be 64bit

  • at March 25, 2010
  • by Kroy
  • in adobe

I’m beyond excited. Today I learned the highly anticipated Adobe Creative Suite 5 will launch in April – and my friend Gary Bettan from VideoGuys ( ) told me he had a dealer seminar today and it was announced that all CS5 programs will be 64bit.

This is huge. I’ve been waiting for this for four years since I’ve migrated all my workstations over to Windows 64bit. Adobe Premiere Pro CS4, while a fantastic, tremendously improved program, is still only 32bit, and so is the encoding software, Adobe Media Encoder.

Having those be 64bit will make a big difference on so many levels.

Adobe CS5 will be officially announced on April 12. If you wish to register for the online  Adobe CS5 launch event seminar you can do so here.

Comments Off on Flash on iPad, iPhone Necessary to Watch Porn, Adobe Says

No porn for you!Adobe fired back at Steve Jobs’ bs about Flash not being necessary on his iPad/iPhone/iPod touch toys by showing a screenshot of prominent sites with the “missing Flash plugin” icon taunting the Apple gadget user. Among the images is a screenshot of popular pay site

Point made, Adobe, well done. Of course the employee who put this up apologized and removed the image. Why? It’s a valid point. Porn, like it or not, is a major part of the web. We can dance around the issue all day long but fact is more and more mobile device users access adult sites. If you have an iPhone or are planning on using the iPad, which would be a great porn browsing device by the way, then you’re out of luck.

At least has a mobile version (which isn’t nearly as complete as its main sites) but many other sites do not. Besides, the iPad would be perfect to access the full thing in all its glory. Well again, ya can’t.

Me thinks not allowing Flash on Apple mobile devices has less to do with instability issues, as Mr. Jobs claims, and more with the fact that once you allow Flash, users could get a gigantic amount of free stuff such as movies, videos (Hulu, for example) and games –  and Apple would prefer you pay for everything you consume on your Apple device.

Adobe should stick with this, it is a good point.

According to an article on Cnet, Steve Jobs basically said that people have too many problems with Flash on a Mac and that it doesn’t matter anyways in the future because web video will be presented via HTML5 instead of Flash. So despite massive requests for Flash on the iPhone and now the iPad, Apple won’t budge.

Hey, I love what HTML5 will be able to do. In the future. Flash is pretty bloated, yes. And while I personally never had any problems with Flash on my Macbook Pro, I believe that others do. But you know what Steve, your iPad is going to sell NOW. So we want to watch Hulu and all the other Flash-based video sites on it NOW. Not in the future. NOW.

See, this is the difference between a mega corporation like Apple and us “little porn guys”. If we pulled this “we don’t like this format so we’re not supporting it” bullshit we’d be out of business. For Apple, not having Flash is a feature.

From a marketing perspective, Apple is God. Making a lack of something a feature and claiming this lack is to provide a better user experience (because choice just isn’t good for people, apparently) is pure gold – mostly because a lot of people actually buy into that nonsense.

Comments Off on Thoughts on Final Cut Pro, Media Composer, Premiere Pro

I get the occasional email or tweet about which NLE (non-linear editing program) I think is the best, Apple’s Final Cut Pro, AVID’s Media Composer, or Adobe’s Premiere Pro.

That’s like asking which car is the best and the answer is the same: there is no “best” NLE, each one has its pros and cons but, most importantly, they all do pretty much the same in pretty much the same way.

Read more about some of the pros and cons to consider for each program, and why ultimately any of the three major programs will do what you want provided you put the time in to really learn about properly using your NLE of choice.

Answer to emails about jumping on Mac

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Got some emails and tweets asking me if I’m jumping over to the Mac as my main platform since a lot of my recent posts were  Apple/Mac related.

The answer is NO. All my main editing and production equipment is Windows (Windows 7 mostly) based.  I do have a Macbook Pro and have made that my mobile admin and communication device, and I use it to troubleshoot some of my client’s Mac systems, and for cross platform compatibility testing.

While I do have Final Cut Pro and Compressor on the Mac I’m not using it other than to help FCP using clients out, or to convert the occasional Apple proprietary footage.

Thanks to everyone who asked!

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