Archive for the ‘Social Media’ Category

Comments Off on How Much Do Marketers Know About You?

Here is a list of what one of the bigger players in advanced tracking knows about you based on gathering your surfing habits on a variety of sites. Stunned yet?

Ads that magically appear to be eerily well tailored to your likes and needs have been popping up more and more over the past two years or so, haven’t they? And not only on Facebook, which is a well-known example of tracking and tagging your preferences to the point of being a potential privacy nightmare. See, those little ‘cookies’ you already know about have gotten a lot more sophisticated, and in many cases are now replaced or at least augmented by what’s called ‘beacons’, which are little programs that can track and store a lot more information about you.

While the Wall Street Journal is acting surprised, as if this is a new thing, fact is that it’s not. Tracking technology has become a lot more sophisticated over the past few years. Data can be collected about your surfing habits on a multitude of sites; this data then is aggregated, measured, compared, analyzed, profiled, compiled…and then sold. There are companies that offer these technologies, and then sell this information to advertisers, or directly to sites.

A good data mining company can figure out your approximate age, demographics, what types of movies and food you like, about how much money you make, who you tend to socialize with, if you’re the type who spends more for convenience, who else might live in your household, what type of medical problems you might have, and a lot more.

At this point, mainstream is doing this on a lot larger, more sophisticated scale than we are in adult entertainment. Sure, we have ad networks, most sites use some form of basic tracking method or service, and some of the larger sites and tube networks have their own tracking mechanisms, (some are custom solutions that are quite good but work best on larger, interconnected networks) –  but none are quite as detailed and far reaching as the mainstream big boys’. Yet.

BlueKai ain’t Statcounter, that’s for sure.

But even free tracking services have become a lot more sophisticated and detailed. Check out the new and improved Google Analytics. If you dive deep enough you’ll find some interesting nuggets. It’s not nearly as sophisticated as BlueKai’s (et al) tracking mechanisms, and it certainly can’t track consumer behavior over unrelated site networks, but it’s a start.

For now.

Comments Off on Priority Tweets and Status Updates?

Wouldn’t it be great if there was a way for Facebook users to tag a friend as a VIP and get his/her status updates (and ONLY those from the tagged person) sent to the user’s email or SMS?
The same would be even better for Twitter.
There are some folks whose updates or tweets I just don’t want to miss.
Let’s face it, a lot of us have so many FB connections and follow so many folks on Twitter, it’s impossible to read everyone’s updates/tweets all day, every day.
If you are like me, you have a lot of FB friends who post a lot but it’s always crap. There are the chronic braggers, those who think everyone wants to know what they’re having to lunch…you know the types. But then there are a few I do care about. I don’t want to unfollow or “unfriend” everyone, but do want priority updates or tweets sent to me.

Ideally, Facebook and Twitter would implement this directly into their services. Second best option is a third-party app to do all this. Thoughts?

Comments Off on Google Wave for Photographers, Content Producers

Here’s a quick video from the Google Wave development team you should check out. This is geared more toward the average user but keep an open mind and you can see how powerful Wave can be for photographers, videographers, editors, publishers, and really anyone who has stuff that needs to be worked on by others.

One example that comes to mind is a photographer can discuss specific edits he wants his photo editor to do – and give concrete examples on actual photos in real time using Wave.

Or you could collaborate with your web designer on what text or photos you want on that new site she’s designing for you. I also see collaborative blogging become more popular with Wave.

Really anyone who’s doing anything creative (particularly on the web) should become familiar with Wave.

I hope to see future integration with video editing apps, or at least a way to display a movie I’m playing in Windows Media Player or Quicktime on my desktop. Imagine showing rough edits you have sitting on your workstation to your client via Wave.

Google Wave is currently in invite-only Preview (beta) but it’s progressing nicely so I expect this to be available to the public shortly. The more people use Wave the more powerful it becomes (like email did, like fax did before that…).

Comments Off on Update Twitter, Facebook, Myspace, Flickr, WordPress At Once

Tired of separately logging into all the different social network and blog sites you belong to? Sick of having to remember every username and password combination to all those accounts?

You don’t have to. Ping.fm has got you covered – Ping.fm allows you to update your Twitter, Facebook, Myspace, Flickr, WordPress, Blogger, Imeem, LinkedIn, and Delicious accounts (among many others) at once.

You can even update from your iPhone or laptop if you want.

Ping.fm

Ping.fm is currently in beta so expect a glitch here and there.

If you don’t have a mobile device but don’t want to shell out the money for an iPhone and overpriced AT&T contracts, Ping.fm will happily give you a deal for a compatible device called Peek. It lets you email and of course “ping” (update) your social media sites on the go. I haven’t tried one of these gadgets, just letting you know it exists.

Comments Off on Twitter Myspace and Facebook Compared

Twitter traffic compared to Myspace and FacebookCan’t sleep? Then have a gander at my brief analysis and status report of Myspace, Twitter, and Facebook.

I’ll share some interesting statistics of those three behemoths and throw out some ideas and views on what’s going to happen with them.

For newcomers to marketing and branding on the Web I’ll talk about some basics you don’t want to miss. For the more seasoned guys and girls there are some reminders meant to help you get back on track with your stuff (we all need to remember to get Back to the Basics sometimes).

Remember that the numbers and opinions you’re about to see are based on current statistical information. I might completely change my mind next week if the numbers change. And statistics alone never show the complete picture. But right now it doesn’t look good for…

FIND OUT!

Comments Off on Make Twitter Widget Fit in your Sidebar

So you got your Twitter widget and changed the size but the thing still doesn’t fit in your blog’s side bar (or wherever you wanted it)?

Easy fix – there are TWO locations in the code where you need to change the size. As an example I’ve used the HTML of the widget you see on this blog and highlighted the two areas you need to look for in bold red.

——————-CODE CODE CODE—————————————

<object classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,124,0″ width=”290″ height=”350″ id=”TwitterWidget” align=”middle”>
<param name=”allowScriptAccess” value=”always” />
<param name=”allowFullScreen” value=”false” />
<param name=”movie” value=”http://static.twitter.com/flash/widgets/profile/TwitterWidget.swf” />
<param name=”quality” value=”high” />
<param name=”bgcolor” value=”#000000″ />
<param name=”FlashVars” value=”userID=36596741&styleURL=http://static.twitter.com/flash/widgets/profile/velvetica.xml”>
<embed src=”http://static.twitter.com/flash/widgets/profile/TwitterWidget.swf” quality=”high” bgcolor=”#000000″ width=”290″ height=”350″ name=”TwitterWidget” align=”middle” allowScriptAccess=”sameDomain” allowFullScreen=”false” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/go/getflashplayer” FlashVars=”userID=36596741&styleURL=http://static.twitter.com/flash/widgets/profile/velvetica.xml”/>
</object>

——————-END OF CODE———————————————–

Follow Me On Twitter

Comments Off on Follow Me On Twitter

Follow me on Twitter…at your own risk!   http://www.twitter.com/kroycom

Twitter

Popular Posts