Mobile Porn Industry – What You Need To Know

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MyiPlayground.com - Mobile PornRecently I’ve had the opportunity to go knee-to-knee with Mike Falco, Director of Marketing for mobile porn rising star myiPlayground.com. Mike provides straightforward answers you absolutely cannot miss if you’re at all interested in doing business in the mobile adult content arena, be it as a webmaster or content creator. Mobile industry gold directly from Mike – here it is:

Kroy: Today I’m here with Mike Falco, whose mobile adult content company, myiPlayground.com, has been making some big waves over the past three years.
Mike, tell everyone a little about yourself…

Mike: We started our little media company three years ago. We were two associates in our late 20s and we were fresh out of school and very interested in the mobile market. Our initial strategy revolved around developing and marketing a series of mobile web portals. As we researched into mobile industry trends, our focus went from mobile portals to mobile porn, as we saw lots of growth potential in this industry. Needless to say, the growth of the mobile industry and mobile porn industry has been staggering. I am sure that you have read at least one news article depicting how the mobile industry is the future.

Kroy: Oh yes. By now most people are aware that the mobile adult market is here to stay and is going to continue to grow, but can you share some specific growth numbers or data for those who need a reminder of how big this thing actually has gotten?

Mike: The first key indicator of industry’s growth stems from what the major industry player are doing and investing in. Google, Apple, Microsoft, RIM and others are all investing HEAVILY into mobile and the mobile market. This info is very public and indicates that the mobile industry is here to stay. The mobile adult market is following the mainstream growth trend. Besides myiPlayground.com, we run a portfolio of mobile websites and each site has seen a 10-fold growth in sales over the last year alone. Yes, I did say 10-fold!  This whole “mobile porn” scenario reminds me of the beginning of the Internet. As the smartphone’s marketshare increases ever so rapidly, so does the consumer’s ability to access the internet anywhere, anytime.

Operators are struggling to keep up with demand for data packages and are helpless when controlling the consumer’s urge to access the mobile web. Industry experts are all convinced that mobile profits will skyrocket in the next few years. At this year’s  Mobile Entertainment Forum (MEF), the MEF released the “Business Confidence Index (BCI), its third such report, (that revealed) the mobile industry remains confident of future growth regardless of any current economic challenges; and cites an anticipated increase in revenue of 33 percent — a figure which reflects a six percent climb over the growth rate predicted in early 2009.” (Source: http://www.xbiz.com/news/113627)

The key comment here is “regardless of any economic challenges”. What will happen to revenues once the global economy recovers, after the worst crisis in a lifetime? What will happen when credit begins to “loosen” up again? I believe the possiblilities are endless. As for traffic, myiplayground.com received over 15K uniques per day of high quality mobile traffic. In terms of revenue, most industry reports cite that the mobile adult market will be worth close to $3.5 billion in 2010. ( Source: http://www.myiplayground.com/community/index.php?topic=17.0)

Kroy: The recent reports of AT&T having problems keeping up with the increasing data demand of its iPhone-using customers confirm that. How do you think the onslaught of faster and more sophisticated mobile phones (iPhone, Android-based phones, etc.) is going to affect mobile porn in general?

Mike: I am a big believer in “free market” economics. I think that the competition between Google Android, iPhone, Blackberry, Palm and all the rest will no doubt allow for better phones, and better portable media devices. It is almost to the point where the market dictates the phones released. Take Sony as an example. They know that they are behind in the mobile entertainment industry. So, what do they do? They release the PSP Go. This is basically the first step to a PSP Phone (I believe). Since the launch of the iPhone, PSP fans have been begging Sony for a PSP Phone. Sony has usually denied these requests, but now they see that the market is persistent, so they are cozying up to the PSP Phone idea. Overall, the introduction and success of the iPhone was the tipping point for the smartphone market. Steve Jobs was gutsy, and it paid off. Now everyone is on the bandwagon.

Kroy: So if I’m still skeptical I’d say most people don’t want to watch porn on those tiny screens. What’s your answer to that?

Mike: Mobile porn is more than porn on a tiny screen. Heck, I was also skeptical, until I saw it for the first time on my Blackberry! If you download high quality mobile porn, it looks great on your screen. Also, as phones get better, so too does screen size and video quality. Finally, mobile porn is all about convenience and accessiblity. It is mobile porn anywhere, anytime in your pocket. It is a conversation starter, a cool idea, an impulse purchase. I know of a lot of people who download mobile porn to show it off on a night out “with the boys or girls”. I also know users are both males and females that see their phone as a private instrument that allows them to download porn and carry it everywhere, without others (especially employers) knowing.

Kroy: What are some things most webmasters probably don’t know about the mobile porn market?

Mike: The mobile porn market is NOT easy money. With so many different phones out there, a mobile webmaster has to be continuously formatting his/her product for different platforms and mobile devices. A video or website may look good on the iPhone, but does not work well on the Opera Mini or on Windows Mobile. Also, Europe and Asia are well ahead of the game in mobile, so it is silly for us to think that North America is the only viable market. Finally, apps are a way of mobile life. I believe that open source apps (just like open source internet did for Google) are the future. Lots of talk has come from “Android Porn” and Google’s new Android mobile platform, which will open the door to open source apps. In other words, many industry insiders feel that since Apple will not accept Adult Apps, many will create and sell them for Android open source Phones. If this happens, I believe competition will force Apple to adjust their strategy. Let’s face it, the App business is huge!  In essence, many players in the industry know that Apple will not sell apps in their store, but once the first Adult App is accepted, the “flood gates” will be opened.

Kroy: If I’m a content producer, is there anything I can do (watch out for) when I shoot or edit so that my product is more accessible to mobile consumers or resellers?

Mike: There are some great programs out there that can help you convert your HQ videos to mobile videos. Just make sure to keep shooting in HQ and test the mobile video on different devices before suggesting that your video works on a particular device. Testing is the key in mobile.

Kroy: If I’m a webmaster but my site is currently not offering anything mobile porn related, what’s the best way for me to jump into this?

Mike: Get in touch with people who have done mobile before and get informed before jumping into it. Remember, you can make an iPhone ready site and make money, but there are tons of other phones out there with no porn, but want porn. Furthermore, smartphones are only 20-30% of the world market, so do your research and know what the customer’s want. Lastly, there are many differences between the mobile market and the internet market in general. You must be open minded and ready to listen, as some aspects may not resemble the internet market we have all grown accustomed to.

Kroy: What specifically does MyiPlayground.com do? For who is it? And how can a webmaster do business with you?

Mike:  myiPlayground.com is a mobile porn directory that provides a listing of hundreds of quality mobile porn sites that work on various devices. myiPlayground is formatted specifically for your iPhone, PSP and phone device. Therefore, if you access our site from your iPhone, you get a listing of porn sites that work specifically on your iPhone. So, iPhone porn is just one click away! Currently, we have a directory of over 100 mobile porn sites that just keeps on growing. A user can review each site and provide feedback regarding their mobile porn experience. Our goal is to become the one-stop shop for mobile porn!

Kroy: And it looks like you’re on track to reach that goal. Thanks, Mike, before we go, do you have any final words of advice for those new to the business side of mobile porn? Also, how can we contact you in the future?
Mike: Embrace mobile porn, embrace mobile and embrace change. Do not push it away and never shy away from new ideas. Thank you Kroy for giving me this opportunity. Our team appreciates your time and keep up the great work on your site and with your services. Also, if your readers have any questions, comments, or concerns, they can always contact me via email, Twitter, or ICQ.

Here is Mike’s contact info. If you are ready to get in the mobile game do yourself a favor and hit him up.

Mike Falco
Director of Marketing
myiPlayground.com
marketing@myiplayground.com
http://twitter.com/myiplayground
ICQ:351630882

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