According to an article on Cnet, Steve Jobs basically said that people have too many problems with Flash on a Mac and that it doesn’t matter anyways in the future because web video will be presented via HTML5 instead of Flash. So despite massive requests for Flash on the iPhone and now the iPad, Apple won’t budge.
Hey, I love what HTML5 will be able to do. In the future. Flash is pretty bloated, yes. And while I personally never had any problems with Flash on my Macbook Pro, I believe that others do. But you know what Steve, your iPad is going to sell NOW. So we want to watch Hulu and all the other Flash-based video sites on it NOW. Not in the future. NOW.
See, this is the difference between a mega corporation like Apple and us “little porn guys”. If we pulled this “we don’t like this format so we’re not supporting it” bullshit we’d be out of business. For Apple, not having Flash is a feature.
From a marketing perspective, Apple is God. Making a lack of something a feature and claiming this lack is to provide a better user experience (because choice just isn’t good for people, apparently) is pure gold – mostly because a lot of people actually buy into that nonsense.
Tags: adobe, apple, features, flash, ipad, mac, marketing, steve jobs
[...] No Flash on iPad – What’s the Excuse at Kroy’s Blog on Video Production and Marketing, kroycom.com/blog/apple/no-flash-on-ipad-whats-the-excuse – view page – cached Published by Kroy February 1st, 2010 in Gadgets, Marketing with Kroy and [...]